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title: Project Catalyst Blog
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# Project Catalyst Blog

An inside look at the ...

## [The right screen beats the right sentence](https://marketing.here.io/project-catalyst-blog/the-right-screen-beats-the-right-sentence)

[Jacob Koenig](https://marketing.here.io/project-catalyst-blog/author/jacob-koenig)

Sep 3, 2026, 3:14:08 PM

Buy-side firms are spending heavily on AI, and many aren't seeing the ROI they expect. This comes fr...

[Read more](https://marketing.here.io/project-catalyst-blog/the-right-screen-beats-the-right-sentence)

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